Reebok is here to stay as an integral part of the future brand for CrossFit. Many people think that the sponsorship of CrossFit by a large company like Reebok will signify the death of the hard-core fitness environment that has been created. Others think that the inclusion of Reebok will bring CrossFit to the masses and help bring the concepts and training methodology to a greater number of people in a shorter amount of time.
What do I think about it? Well, it's definitely going to increase the exposure of CrossFit but I'm afraid it will also cause changes that will invariably weaken the environment and the training. Time will only tell, but I can assure you that the training we are doing now at CrossFit Koncepts will not be affected by corporate sponsorship or anything else - we are going to continue to provide the best training available at the best price around - period.
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